This data protection declaration clarifies the type, scope and
purpose of the processing of personal data (hereinafter referred to as
"data") in the context of the provision of our services and within our
online offering and the websites, functions and content associated with
it as well as external online presences, such as our Social Media
Profile (hereinafter jointly referred to as "online offering"). With
regard to the terms used, such as "processing" or "person responsible",
we refer you to the definitions in Art. 4 of the General Data Protection
Types of data processed
- Inventory data (e.g., person master data,
names or addresses).
Categories of data subjects
Visitors and users of the online offer (hereinafter referred
to collectively as "users").
Purpose of processing
- Provision of the online offer, its functions and contents.
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier (e.g. a cookie) or to one or more specific characteristics which express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, is regarded as identifiable.
"Processing" means any operation carried out with or without the aid of automated processes, or set of operations, involving personal data. The term is broad and covers practically every handling of data.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.
"Profiling" means any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movements of that natural person.
The "controller" is the natural or legal person, public authority,
agency or other body which alone or jointly with others determines the
purposes and means of the processing of personal data.
Applicable legal bases
In accordance with Art. 13 GDPR we inform you about the legal
basis of our data processing. For users from the area of application of
the data protection basic regulation (GDPR), i.e. the EU and the EEC,
the following applies, if the legal basis is not mentioned in the data
We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, extent, circumstances and purposes of the processing, as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
Measures shall include, in particular, ensuring the confidentiality,
integrity and availability of data by controlling physical access to,
access to, inputting, disclosure, securing and separation of data. In
addition, we have established procedures to ensure the exercise of data
subjects' rights, the deletion of data and the response to data
threats. Furthermore, we take the protection of personal data into
account as early as the development or selection of hardware, software
and processes, in accordance with the principle of data protection
through technology design and data protection-friendly default settings.
Cooperation with contract processors, joint controllers and third parties
Insofar as we disclose data to other persons and companies
(contract processors, jointly responsible persons or third parties)
within the scope of our processing, transfer them to them or otherwise
grant them access to the data, this shall only take place on the basis
of legal permission (e.g. if a transfer of the data to third parties,
such as payment service providers, is necessary for the fulfilment of
the contract), users have consented, a legal obligation provides for
this or on the basis of our legitimate interests (e.g. when using
agents, web hosts, etc.).
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this is done in the context of the use of third party services or disclosure or transfer of data to other persons or companies, this only occurs if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we process or allow the data to be processed only in third countries with a recognised level of data protection, which includes US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission).
Rights of data subjects
You have the right to request confirmation as to whether the
data in question will be processed and to be informed of this data and
to receive further information and a copy of the data in accordance
with the provisions of the law.
Right of withdrawal
You have the right to revoke any consent you have given with effect for the future.
Right of objection
You may object at any time to the future processing of the data concerning you in accordance with the statutory provisions. In particular, you may object to the processing of your data for the purposes of direct marketing.
Cookies and right to object to direct advertising
“Cookies" are small files that are stored on the user's computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. The content of a shopping basket in an online shop or a login status, for example, can be stored in such a cookie. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users who are used for range measurement or marketing purposes can also be stored in such a cookie. Third party cookies" are cookies that are offered by providers other than the person responsible for operating the online service (otherwise, if they are only the latter's cookies, they are referred to as "first party cookies").
We may use temporary and permanent cookies and explain this in our
If users do not wish cookies to be stored on their computer, they are
asked to deactivate the corresponding option in the system settings of
their browser. Stored cookies can be deleted in the system settings of
the browser. The exclusion of cookies can lead to functional
restrictions of this online offer.
Deletion of data
The data processed by us will be deleted in accordance with
the statutory provisions or their processing will be restricted. Unless
expressly stated in this data protection declaration, the data stored
by us will be deleted as soon as they are no longer required for their
intended purpose and there are no legal obligations to retain them.
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
We process the
data of our customers within the scope of our contractual services,
which include conceptual and strategic consulting, campaign planning,
software and design development / consulting or maintenance,
implementation of campaigns and processes / handling, server
administration, data analysis / consulting services and training
Administration, financial accounting, office organisation, contact management
We process data in the context of administrative tasks as well as the organisation of our business, financial accounting and compliance with legal obligations, such as archiving. Here we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the data specified in these processing activities.
We disclose or transmit data to the financial administration,
consultants, such as tax consultants or auditors, as well as other fee
offices and payment service providers.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details are used to process the contact enquiry and to process it in accordance with Art. 6 Para. 1 lit. b. of the German Data Protection Act. (within the framework of contractual/pre-contractual relationships), Art. 6 Para. 1 lit. f. (other inquiries) GDPR processed. The user data can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
We delete the requests if they are no longer necessary. We check the necessity every two years; furthermore, the legal archiving obligations apply.
Hosting and e-mailing
services used by us serve the provision of the following services:
Infrastructure and platform services, computing capacity, storage space
and database services, e-mail dispatch, security services and technical
maintenance services which we use for the purpose of operating this
We, and/or our Hosting provider, raise on basis of our entitled interests in the sense of the art. 6 Abs. 1 lit. f. GDPR collects data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. to clarify abuse or fraud actions) for a maximum period of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
Created with Datenschutz-Generator.de from RA Dr. Thomas Schwenke (Translation: Dr. Roger Becker)
Imprint / Impressum
Roger Becker, CEFA